MICHELA PICCHI x LIFEWTR
"When PepsiCo’s LIFEWTR approached Michela to commission her the full ‘Series 12’ bottles, she knew my work would fit perfectly with the message of the campaign. LIFEWTR’s ‘Series 12: True Colors’ bottles celebrate creators who express themselves by doing what they love, with the aim to inspire others do the same. Michela and LIFEWTR worked together in close collaboration to develop three bottle designs: Pop Springs, Tiger Rising, and Cosmic Dreams. Michela’s surrealist-pop illustrations leap off the label and inject colour into their surroundings, serving as a playful reminder to express yourself freely. Michela connected in particular with this message and product as she believes “water is an incredible metaphor that should remind us to always evolve, and not settle, to be better.”
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